{"id":173,"date":"2026-08-27T14:35:26","date_gmt":"2026-08-27T13:35:26","guid":{"rendered":"https:\/\/gomowebb.com\/densou\/case-study\/semler-gruppen-drevet-af-dolocal-io\/"},"modified":"2026-09-02T07:35:34","modified_gmt":"2026-09-02T06:35:34","slug":"semler-gruppen-drevet-af-dolocal-io","status":"publish","type":"case_study","link":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/","title":{"rendered":"DK Semler-gruppen drevet af dolocal.io"},"content":{"rendered":"<h2>DK DKDKDKDShowroomet er flyttet ind i stuen: en digital transformation inden for bilforhandlerbranchen<\/h2>\n<p>Michael Stein er marketingchef hos <a href=\"https:\/\/www.semler.dk\/da\/\">Semler Mobility Denmark<\/a> (SEAT, SKODA, Audi &amp; Volkswagen).<\/p>\n<p>Michael Stein, Strategi og Forretningsudvikling hos Semler Gruppen A\/A (SEAT, \u0160KODA, Audi, Volkswagen), har ledet betydelige digitale transformationer p\u00e5 tv\u00e6rs af Semler Gruppen Danmark. Fra sin start som marketingchef for Volkswagen DK til at overv\u00e5ge hele brandportef\u00f8ljen og senest arbejde med Strategi og Forretningsudvikling, har Michael v\u00e6ret en n\u00f8glefigur i innovation og digital integration inden for virksomhedens marketingstrategier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DK DKDKDKDShowroomet er flyttet ind i stuen: en digital transformation inden for bilforhandlerbranchen Michael Stein er marketingchef hos Semler Mobility Denmark (SEAT, SKODA, Audi &amp; Volkswagen). Michael Stein, Strategi og Forretningsudvikling hos Semler Gruppen A\/A (SEAT, \u0160KODA, Audi, Volkswagen), har ledet betydelige digitale transformationer p\u00e5 tv\u00e6rs af Semler Gruppen Danmark. Fra sin start som marketingchef [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":290,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","inline_featured_image":false,"footnotes":""},"class_list":["post-173","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":{"section_label":"What they achieved:","case_study_builder":[{"acf_fc_layout":"hero_section","sub_heading":"","heading":"","bg_image":{"ID":289,"id":289,"title":"5410@2x","filename":"5410@2x.jpg","filesize":516074,"url":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","link":"https:\/\/backend.collab-agency.com\/case-study\/pelican-self-storage-turning-predictive-occupancy-into-smarter-local-marketing\/54102x\/","alt":"","author":"1","description":"","caption":"","name":"54102x","status":"inherit","uploaded_to":169,"date":"2025-11-27 09:38:10","modified":"2025-11-27 09:38:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/backend.collab-agency.com\/wp-includes\/images\/media\/default.png","width":888,"height":910,"sizes":{"thumbnail":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x-293x300.jpg","medium-width":293,"medium-height":300,"medium_large":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x-768x787.jpg","medium_large-width":640,"medium_large-height":656,"large":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","large-width":640,"large-height":656,"1536x1536":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","1536x1536-width":888,"1536x1536-height":910,"2048x2048":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","2048x2048-width":888,"2048x2048-height":910}},"logo":false},{"acf_fc_layout":"introduction_section","sub_heading":"","heading":"","client_name":"Semler Group","services_offered":"Paid media strategy<br>\r\nCampaign execution<br>\r\nLocal Advertisement","category":"Automation<br>\r\nDigital Automation","date":"April 2025","content_heading":"","short_text":"","cta_text":"","cta_url":""},{"acf_fc_layout":"story_section","sub_heading":"","heading":"","content_heading":"","short_text":"","review_text":"","review_by":"Google Consumer Barometer Study, 2017","section_image":false},{"acf_fc_layout":"challenges_and_solution","sub_heading":"","heading":"","content_heading":"","short_text":"","challenge_image":false,"content_heading_solution":"","short_text_solution":"","solution_image":false},{"acf_fc_layout":"testimonial_banner","bg_image":false,"heading":"","testimonial":"","name":"","person_organization":""},{"acf_fc_layout":"result_section","sub_heading":"","heading":"","counters":[{"number":"","suffix":"","short_text":""},{"number":"","suffix":"","short_text":""},{"number":"","suffix":"","short_text":""}]},{"acf_fc_layout":"cta_banner","heading":"","short_text":"","cta_text":"Contact us","cta_url":"\/contact"},{"acf_fc_layout":"casestudies_section","sub_heading":"CASE STUDIES","heading":"Discover how other <br>brands have grown","cta_text":"View all cases","cta_url":"\/cases","read_more_text":"Read full case"}],"slider_card_data":false,"client_logo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DK Semler-gruppen drevet af dolocal.io - Collab Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DK Semler-gruppen drevet af dolocal.io - Collab Agency\" \/>\n<meta property=\"og:description\" content=\"DK DKDKDKDShowroomet er flyttet ind i stuen: en digital transformation inden for bilforhandlerbranchen Michael Stein er marketingchef hos Semler Mobility Denmark (SEAT, SKODA, Audi &amp; Volkswagen). Michael Stein, Strategi og Forretningsudvikling hos Semler Gruppen A\/A (SEAT, \u0160KODA, Audi, Volkswagen), har ledet betydelige digitale transformationer p\u00e5 tv\u00e6rs af Semler Gruppen Danmark. Fra sin start som marketingchef [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/\" \/>\n<meta property=\"og:site_name\" content=\"Collab Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T06:35:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"888\" \/>\n\t<meta property=\"og:image:height\" content=\"910\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/\",\"url\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/\",\"name\":\"DK Semler-gruppen drevet af dolocal.io - Collab Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/backend.collab-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5410@2x.jpg\",\"datePublished\":\"2026-08-27T13:35:26+00:00\",\"dateModified\":\"2026-09-02T06:35:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/#primaryimage\",\"url\":\"https:\\\/\\\/backend.collab-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5410@2x.jpg\",\"contentUrl\":\"https:\\\/\\\/backend.collab-agency.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/5410@2x.jpg\",\"width\":888,\"height\":910},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/semler-gruppen-drevet-af-dolocal-io\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/front-backup\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/case-study\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DK Semler-gruppen drevet af dolocal.io\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/#website\",\"url\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/\",\"name\":\"Collab Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/backend.collab-agency.com\\\/da\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DK Semler-gruppen drevet af dolocal.io - Collab Agency","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"da_DK","og_type":"article","og_title":"DK Semler-gruppen drevet af dolocal.io - Collab Agency","og_description":"DK DKDKDKDShowroomet er flyttet ind i stuen: en digital transformation inden for bilforhandlerbranchen Michael Stein er marketingchef hos Semler Mobility Denmark (SEAT, SKODA, Audi &amp; Volkswagen). Michael Stein, Strategi og Forretningsudvikling hos Semler Gruppen A\/A (SEAT, \u0160KODA, Audi, Volkswagen), har ledet betydelige digitale transformationer p\u00e5 tv\u00e6rs af Semler Gruppen Danmark. Fra sin start som marketingchef [&hellip;]","og_url":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/","og_site_name":"Collab Agency","article_modified_time":"2026-09-02T06:35:34+00:00","og_image":[{"width":888,"height":910,"url":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimeret l\u00e6setid":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/","url":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/","name":"DK Semler-gruppen drevet af dolocal.io - Collab Agency","isPartOf":{"@id":"https:\/\/backend.collab-agency.com\/da\/#website"},"primaryImageOfPage":{"@id":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/#primaryimage"},"image":{"@id":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/#primaryimage"},"thumbnailUrl":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","datePublished":"2026-08-27T13:35:26+00:00","dateModified":"2026-09-02T06:35:34+00:00","breadcrumb":{"@id":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/#primaryimage","url":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","contentUrl":"https:\/\/backend.collab-agency.com\/wp-content\/uploads\/2025\/11\/5410@2x.jpg","width":888,"height":910},{"@type":"BreadcrumbList","@id":"https:\/\/backend.collab-agency.com\/da\/case-study\/semler-gruppen-drevet-af-dolocal-io\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/backend.collab-agency.com\/da\/front-backup\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/backend.collab-agency.com\/da\/case-study\/"},{"@type":"ListItem","position":3,"name":"DK Semler-gruppen drevet af dolocal.io"}]},{"@type":"WebSite","@id":"https:\/\/backend.collab-agency.com\/da\/#website","url":"https:\/\/backend.collab-agency.com\/da\/","name":"Collab Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/backend.collab-agency.com\/da\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"}]}},"_links":{"self":[{"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/case_study\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/case_study\/173\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/case_study\/173\/revisions\/401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/backend.collab-agency.com\/da\/wp-json\/wp\/v2\/media?parent=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}